Consulting Actuary Greg Fann, FSA, FCA, MAAA was quoted in a recent Bloomberg Law article focusing on innovation in retaining customers. He noted that despite the ACA ideal of insurers competing on quality and efficiency rather than risk selection, they still care as much about enrollment mix as they do about overall enrollment levels.

“I would say insurers are probably more focused on trying to understand which of their members are profitable versus which are not. And if there’s any retention strategy, it’s more focused on not losing a large segment of your profitable enrollment.”

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